Job Page: Marketing Optimization Lead
We are looking for a hands-on, agile, and result-oriented Marketing Optimization Lead for a client engagement. If you are available and interested, or know someone else who may be looking, please contact me at Career@MicroAgility.com
Title: Marketing Optimization Lead
Location: Clifton, NJ
Type: Full Time
Duration: Long Term
Job ID: 0315-005MO
As the Head of Marketing Optimization, you will develop and run multivariate testing processes to help fuel aggressive consumer-centric marketing programs all over the world. This newly created and pivotal role will be instrumental in helping scale business to new heights and establish as a leader in online security solutions (anti malware) for the consumer market.
- You will relentlessly test and optimize performance for our free and subscription-based products over their lifetimes. This includes:
- User Acquisition funnel (onboarding): web and mobile ads, landing page optimization, install funnel.
- Retention: strengthen product stickiness to extend lifetime of our various products
- Pricing: test new price points and billing cycles for our subscription-based products
Requirements & Preferred Skills:
- Min. 7 to 10 years of experience in marketing optimization
- Background in e-commerce and/or subscription-based products
- Experience w/ Optimizely, or similar Bonus points
- Experience working with free and premium digital products (computer software, mobile apps)
- Previous experience managing small teams
- 4year college degree required
Job number: 109379, Company id: 69775|
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