Job Page: Search Marketing Lead | Clifton, NJ
We are looking for a hands-on, agile, and result-oriented Search Marketing Lead for a client engagement. If you are available and interested, or know someone else who may be looking, please contact me at Career@MicroAgility.com
Title: Search Marketing Lead
Location: Clifton, NJ
Type: Full Time
Duration: Long Term
Job ID: 0315-006SM
The Search Marketing Lead will launch and oversee all in-house acquisition initiatives for our PC and mobile products. This newly created role will be instrumental in helping scale our business to new heights and establish Client as a leader in online security solutions for the consumer market in the US and overseas.
- Manage the execution of acquisition campaigns, and ensure ROAS goals are hit.
- Accountable for local and international daily campaign activities such as account structure, campaign strategy, ad copy writing and testing, bid management, performance monitoring, and campaign expansion.
- Develop optimization plan (ad copy, keywords) to increase efficiency.
- Manage overall budget to maximize spend based on ever changing ROAS targets.
- 5 to 7 years in search marketing.
- Up-to-date AdWords certification.
- Actual SEM experience with e-commerce Company (Product Listing Ads, etc.)
- Excellent knowledge of the Bing, and Apple Search platforms.
- Proficiency in Excel (pivot tables).
- Experience working with free and premium digital products (computer software, mobile apps).
- Experience distributing subscription-based products.
Job number: 109380, Company id: 69775|
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