BRYCE LEE
19 Idlewild Park Drive, Cornwall on Hudson, NY 12520
p. 845 534 3597  c. 845 527 0641 
blee@brycelee.com
online portfolio: http://brycelee.com


INTERACTIVE AND CREATIVE LEAD 

SUMMARY

8 Year veteran of high level Internet ventures and interactive marketing for Fortune 500 companies in the areas 
of Finance, Insurance, Healthcare and Communication. Offering clients both insight and guidance in the design, development, and execution of Internet / Intranet marketing, branding and e-business programs. Proven track record in successful launches. Able to map business objectives with creative vision and technical execution.


EXPERIENCE 

FCBi, The Interactive and Direct Marketing Division of Foote, Cone & Belding, New York, NY
Associate Creative Director – Digital
August 2000 – August 2002

As Creative Director for MetLife's e-business and online branding efforts, developed a unified strategy and interface design for multiple transactional web portals. Created related integrated marketing and instructional materials designed to increase awareness, drive traffic to educational site and capture sales leads.

For the US Postal Service, created online marketing campaigns and online brand support for offline creative. Created on-line extensions of traditional advertising to build on concepts introduced in direct, print, and broadcast materials. Developed website content to support online initiatives, Minisites, CDroms and large format flash pieces.

Developed Flash interactive components, Website & CDrom design, Banners, Minisites and promotional materials as needed for various clients and creative pitches for FCB, FCBi and FCB Healthcare.

Lead teams comprised of designers, animators, programmers, and quality assurance staff. Served as the advocate for the user experience (user-centric design). Worked alongside traditional creative teams to ensure fully integrated marketing. 

Clients included: MetLife; The U.S. Postal Service; AT&T Business; AT&T Wireless; Samsung; Eli Lilly; JELL-O


		
BRYCE LEE digital design Cornwall, NY	
Creative Lead	1998-2000
		
Own shop successfully pitched and won business from Fortune 500 clients. Developed websites and marketing campaigns to build online identities for client’s brands. Reshaped existing design strategies and created new design and branding to drive successful transition and extension to new media from traditional sources (print and television). Created multiple product websites under a single corporate brand site; banners; intranets; Internet sites as well as off-line creative. Services included strategy, design, coding, functional development, testing and staging.

Provided both direct clients and advertising agencies with virtual in-house interactive capabilities

Clients included: Johnson & Johnson Merck; Merck-Medco; Morgan Stanley Dean Witter; Unilever; Pfizer; Nabisco; Harlequin Books; Office.com; Channel Communications, University of Medicine & Dentistry of New Jersey (UMDNJ).

Provided design services and/or interactive capabilities to the following agencies: Robert A. Becker; Dugan Farley; Lewis & Gace; Commonhealth.



Hearst Publishing  New York NY	1995-1998
Creative Director (1996--98) / Senior Designer (1995-96)

As Creative Director, led the complete redesign and re-branding of Hearst's flagship website. Created unique online versions of most of Hearst Publishing's magazines: Redbook, Good Housekeeping, Country Living, House Beautiful, Victoria, Town and Country Marie Claire, etc. Also managed design and development of original content for online e-magazines Eats, Shelter, Bloom, and others. Significantly increased audience loyalty and pageviews, while creating pioneering strategies within web development. Directed projects for advertisers new to the web that were seeking strategic guidance from the Homearts Website such as Bertolli, Kraft Foods, Ford and Glade, among others. Developed designs and design guidelines, as well as graphic production and workflow standards for entire website.


Stollerman Design Studios-New York City	1992-1995
Designer/ Digital Illustration Standards Developer

Established digital illustration techniques for promotional campaigns, product rendering, 3-D modeling, and photomanipulation in support of many major agency creative pitches.

Clients included: Elizabeth Arden; AT&T; Bell Atlantic, Nynex, Citibank, Chase, Chrysler, J Walter Thompson, Mezina Brown, Y&R, Nickelodeon.

Freelance Illustration and Design Clients during this time and prior to 1992 included Simon & Schuster, Pocket Books, Bantam Doubleday Dell, Farrar Strauss & Giroux, Prentice Hall, Macmillan, Mobil Oil, Carnation, Forbes, Time, Inc., Parents Magazine, Wm Douglas McAdams, Medicus, Sudler & Hennessey, Saachi & Saachi, NBC Sports, Filligree Films.


AREAS OF EXPERTISE

Interactive Strategy and Branding			Information Architecture				
Visual Interface design, development and testing	Large scale Web project management
E-business/Financial, Healthcare, Publishing		Integrated campaign development


CRITICAL SKILLS

Specific, in depth experience with HTML, and BBedit, Dreamweaver)’ Flash, PhotoShop, Illustrator, Acrobat & Quark; understanding of emerging and legacy Internet technologies and trends, browser issues; HTML, DHTML, JavaScript, Perl, CGI, JSP. Original hand-created, digitally generated, or photomanipulated art;  Web video conversion and editing, graphic and media creation, production and optimization. Comfortable in OS 9 OS X or Win X environments.

ACHIEVEMENT HIGHLIGHTS

Formulated strategies and action plans that have driven the successful launches of over ten corporate websites; performed competitive analyses; benchmarked and leveraged industry best practices for maximum impact.

Supported multinational business leaders, developing a portal solution featuring real-time communications designed for the deployment of time-critical business strategies.

Launched and continued development of major first-to-market online publishing venture. Many industry firsts.

EDUCATION

Art Center College of Design, Pasadena CA   Bachelor of Fine Arts

INTERESTS

Family, Painting, Skiing, Cooking, Travel