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Kate L. Pawlicki

2608 2nd Ave. #178, Seattle, WA  98121   206.310.9998   kate@pulpinc.com    www.pulpinc.com
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OBJECTIVE

Highly motivated creative thinker with proven track record of creating innovative communications programs
and campaign strategies for a wide array of on- and off-line media projects. Comprehensive understanding
of marketing, communications, and product development tools and processes. Proficient in developing and
managing strategic client and partner relationships. Extensive P&L responsibility, including budgeting and
forecasting. Outstanding written and oral communication and presentation skills. Seeking full time, interim,
or consulting opportunities in the U.S. and internationally.
QUALIFICATIONS SUMMARY
› Strategic Planning / Brand Communications
Strong strategic planning and delivery experience in brand communications, including marketing,
advertising, corporate identity and communications design, product development, Web site
design & usability, user and market research

› Internet Marketing / New Product Development
Extensive experience with Internet marketing, eCommerce, search engine, and digital
communications strategy, tools, and Web product development

› Business development
Extensive business development, presentation, client relationship and project management
experience. P&L experience. Recognized leadership skills.

PROFESSIONAL EXPERIENCE
Pulp, Inc. (www.pulpinc.com), Seattle, WA					2001 – Present
Principal / Founder							
		›	Form strategic relationships with Fortune 500 companies and emerging businesses to drive planning, development and implementation of marketing and communications strategies designed to attract and retain customers and ensure consistency with company goals
		›	Conceptualize, develop and execute targeted marketing and promotional programs
		›	Manage market research and analysis; evaluate success of marketing efforts using metrical data; develop conclusions and present findings
		›	Negotiate contracts as contractor and subcontractor, manage project budgets, and direct multi-functional teams comprising several business areas
		›	Responsible for infrastructure, biz dev and client interaction, as well as all phases of the project, including the proposal, research, analysis, creation and presentation of the final  deliverable

Clients include: Microsoft Corporation, Starbucks Coffee Company, Market Transport Services, Paradiso Mechanical, GalleryArtist.com. See “Addendum” for recent project examples.

LookSmart, Ltd. (www.looksmart.com), San Francisco, CA			2000 – 2001
Senior Product Manager	
						
         ›    Led Product Management team in the successful development and delivery of Web directory
	products designed to drive qualified Web leads and meet the traffic and visibility needs of large
	businesses
         ›	Identified, evaluated and recommended product development opportunities for the paid inclusion 	program (i.e. “LookListings”)
         ›	Led product integration strategies with LookSmart network of portals, ISPs and media sites	including MSN, Excite, AltaVista, iWon, Netscape Netcenter, Time Warner, Prodigy, Juno,	Qwest, 	Go2Net, and the Inktomi distribution network (AOL)
        ›	Developed customer requirements for existing and future products and proactively sought
	partner feedback to improve design and deployment

Reel.com (www.reel.com), Emeryville, CA					1999 – 2000
Lead Program Manager

         ›   Led a cross-functional team in management of overall activities for film & entertainment
	content and e-commerce Web site

         ›   Assessed project impacts and risks and made recommendations as to implementation
	strategies 

         ›   Developed and managed strategic content partner relationships

Microsoft Corporation (www.microsoft.com), Redmond, WA			1995 – 1999
Producer/Program Manager (Parker Professional Services)

         ›   Managed and executed technical, creative and production processes in the development
	of large-scale software products to ensure creative excellence and timely product
	release.

         ›	Worked with business and technical leads to define project requirements, production
	standards and practices (international scope) 

        ›	Developed customer requirements for existing and future products and proactively sought
	partner feedback to improve design and deployment

         ›	Supervised technical and creative production resources 

Product groups include: MSN Revenue Strategy & Services, MSN Network Promotions,
CMJ New Music Now site for MSN, Music Central`95/'96, Musical Instruments (Japanese
version), TechNet International, Windows Channel Guide, IE International, SIMS Games Group 

MAK Publicity, Los Angeles, CA						1990 – 1994
Music/Film Publicist

         ›	Developed national publicity campaigns for independent film, music and media
       
         ›	Supervised press junkets, film releases, music events, photo and video production

         ›	Developed content partner relationships with print, television, radio outlets 

Clients included: AXXESS Magazine, Geffen Records, Miramax, A&M Films, Silverlake Pictures, Foundation for Art Resources, Zeitgeist Films 

EDUCATION
University of Washington, Seattle, WA 	B.A. Art History 				1989 
Scuola Lorenzo de Medici, Florence, Italy 					  1987 – 1988







Addendum:
Microsoft Corporation Vendor Projects


Microsoft Vendor # 2134390: Pulp, Inc. Seattle, WA				2001 – present


SMS&P: US Mid Market Relationship Marketing Group

›   Planned, organized, executed, and managed US renewal marketing efforts, including triggered lifecycle communications, campaigns driving agreement consolidation, and specific targeted campaigns to segmented audiences of expiring customers.

›   Collaborated with US Inside Sales, US field, channel teams, volume licensing
marketing in US Enterprise marketing, and others to develop Microsoft’s on going US Midmarket renewal strategy and ensure coordination and synergy with these groups

Microsoft Dynamics: Business Management GTM

›   Managed go-to-market campaign development activities for Microsoft Dynamics products. Drove internal/external communications with cross-functional teams, external agencies and creative vendors.  Led development of communications materials, creative management and visual and identity guidelines & processes to create and launch 198+ individual GTM collateral pieces. 

MSCOM Marketing

›   Provided an engagement strategy and roadmap for Microsoft subsidiaries to support global extension of MSCOM campaigns

›   Developed a Resource Kit, including a CD-ROM and notebook, containing step-by-step information and “How to” guidance in the areas of content syndication, campaign programming and agency communications

›   Managed development and roll-out of internal / external marketing communications vehicles including intranets / MSCOM Web portal


MSN Global Campaigns Group

›   Led analysis & reporting on MSN’s FY04 broad reach advertising, advertising ROI, competitive reporting

›   Managed marketing campaign production and creative review with internal teams, legal and outside agency


MSN Emerging Services

›   Managed development and roll-out of internal / external marketing communications vehicles including direct mail, e-mail, intranets, Web sites, newsletters, e-mail, print pieces, CD-ROM


MSN Revenue Strategy & Services

›   Led creative concepting, customer research, and program development for MSN Rewards pilot program